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Compost Tea Goes Greener with Fitment Pouches - Sept. 2012


 (Appleton, Wis.) – A specially blended compost tea for environmentally conscious gardeners is reaping the benefits of a switch to a greener, more cost effective flexible packaging structure. According to John Perrino, co-founder and chief operating officer of Vermicrop Organics of Rockin, CA, the company switched to a spout-and-pouch combination, or fitment pouch, designed by Flair Flexible Packaging as a solution to a very expensive and labor-intensive distribution system. "The garden shops that sell our VermiT Solution each have their own brewers so they can brew on site. We used to have to send them our kits, which included the empty bottles in half or whole gallon sizes, for filling. We’d manually label each of the bottles in our warehouse. The time, the cost of warehousing empty bottles, and the shipping expense were unsustainable."

The new half-gallon triple-layer laminated pouch with a 22mm recloseable/reusable pour spout fitment now enables Vermicrop Organics to design vibrant eight-color graphics onto the pouches. They are able to warehouse one shipment on less than two pallets – the equivalent of a full truckload of their old rigid bottles.

Perrino likes the beautiful packaging, but he likes the dramatic decrease in shipping costs for the kits even more. "We are now shipping flat, unfilled pouches instead of rigid bottles. No one else in the organic gardening industry is doing this – selling their compost tea in a pouch. It speaks to the heart of our mission, to discover innovative ways to make meaningful change." Vermicrop Organics distributes a full line of nature-inspired horticultural inoculants and growing media throughout the United States, Canada and portions of Europe.

As packaging consultants, designers and producers, the team at Flair Flexible Packaging works with customers to determine pouch and closure design to meet any given product’s size, temperature and display requirements.  


Vermicrop Organics is able to warehouse one shipment of its fitment pouches on less than two pallets – the equivalent of a full truckload of their old rigid bottles.