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Flair Plays Matchmaker with Color Management System - November 2014


Appleton, WI; November 10, 2014 – “This is an important project so make sure the color prints well.”  “This needs to be redder.”  “Why does this proof look different than it does on my computer screen?”  These are familiar comments and questions that arise throughout the printing process, but what do they mean and how can they be fixed?   In today’s marketing focused world, there is immense value associated with a company’s brand and logo.  In the “Best Global Brands” report released by Interbrand Consultancy in October 20141, the Coca-Cola brand was valued at more than $81 billion.  While most companies are not nearly as big as the beverage giant, their brand is just as important to them.  When selecting a packaging supplier, companies need to be sure their brands and colors are accurately printed on the final product.  With the importance of brand management, Flair instituted its highly detailed, rotogravure specific Color Management System, designed to match customers’ colors as closely as possible and deliver consistency time after time.

This system encompasses the entire print process, as Flair is involved with everything from artwork creation through the final printed product.  Spot colors and process image colors are carefully analyzed and customized where necessary to ensure proper reproduction. Electronic verification proofs, color match proofs, CIE L*a*b* value referencing, and multiple quality checks throughout help to control the process and deliver color consistency on each order.  Once electronic and color match proofs have been approved, Flair works closely with the plants to ensure that cylinder engraving and printing are completed to Flair’s stringent quality standards in creating the final product.  Tested and rated highly by customers, this process allows Flair to be deeply involved in matching the colors and final packaging arrangement to differentiate the product. All aspects of the printing process are certified in Color Management, including Flair, ink suppliers, presses, and cylinder engravers.

In today’s competitive packaging culture, reverse rotogravure printing is the most sought after print process for numerous reasons. The ink is trapped between two layers of film so the integrity of the image is protected from scrapes, scratches, and fading. The process not only creates striking images, but customers also have the ability to specify any and all necessary film functions (oxygen and moisture barriers, physical resiliency, UV protection, and more) at the lowest possible cost-to-performance ratio.

Overall, Flair’s Design Group has a well-established and highly respected design, prepress, and production process, creating the precise color match between the customers’ vision and the final printed product.

1 “Best Global Brands” Interbrand Consultancy, October 2014.  http://bestglobalbrands.com/2014/ranking/



About Flair Flexible Packaging Corporation

Flair Flexible Packaging Corporation is a fully integrated supplier of flexible film materials, technology, and design solutions for the food and non-food industries.  Flair prides itself on the ability to offer custom and stock bags, pouches, and films that fit the individual product needs of its customers.  Custom products are created by the company’s award-winning design department and high-quality rotogravure printing capabilities.  In addition, Flair carries a vast selection of commonly used packaging items for quick ordering and delivery.  Whatever your product or conditions, Flair is an ideal packaging partner to ensure success from start to finish.

A leader in the world of specialty food packaging, Flair’s engineering team has created a range of packaging materials designed to meet unique product, process, and storage demands for customers across many industries, including: Dairy & Deli, Frozen & Retort, Meat & Seafood, Coffee & Tea, Pet Food, Gourmet Snacks, Grains & Baking, Lawn & Garden, and Non-food (medical, pharmaceutical, etc.).  As packaging consultants, designers, and producers, the team at Flair strives to understand its clients’ specific needs and bring solutions for their requirements.  These include safe packaging materials, shelf-life requirements, aesthetically appealing products, and sustainable packaging goals.