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Real Touch™ Tactile
Packaging Program

Flair's Real Touch program features texturized finishes to augment packaging graphics and elevate your brand and products on the shelf.
 

  • Developed for food & nonfood applications

  • Economical solution for superior differentiation 

  • Suitable for most film substrates

  • Program includes:

Suitable for

Snacks
Grains
Pet & Animal Care
Household
Outdoor

Real Touch Program

​Add rough textures to enhance end-user experience with your produccts on the shelf, boosting differentiation and competitive advantage.

  • Full coverage for uniform roughness across entire surface

  • Partial finishes to add rough feeling to specific graphic elements, augmenting package visuals

Flair Brand Solutions

Explore our market-driven solutions & customer-focused innovations

Paper Touch

From kraft & rice paper to faded parchment for an authentic artisanal feel, our packaging experts collaborate with you on paper styles for your brand & product positioning. 

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  • Lightweight, source reduction solution eliminates material and costs of conventional paper laminations

  • Superior package visual with minimal wrinkles, blemishes through distirbution and handling

  • Enhanced customization with unique window designs and paper patterns

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Soft Touch

A cost-effective alternative to soft film laminations, Flair's Soft Touch helps brands establish premium positioning and stay competitive on the shelf. 
 

  • Ultra-soft, velvety matte finish

  • Full or partial finish to expand creative control

    • Glossy accents for unique, high-impact visuals

    • Combine high clarity windows with soft finish 

  • Available in premade pouch and rollstock formats

We're here to help.

Connect with us to request a quote, film samples, or support with optimized solutions for your packaging challenges. 

Services & Support

Our packaging specialists collaborate with you to customize solutions for your unique specifications. 

Printing & Design

  • Available with full or partial texture

  • Unique custom window designs

  • Full graphics support & services 

    • Texture consultations​

    • Adding texture to existing designs

Technical Service & Development

  • Vertically integrated Innovation Center for complete product development

  • Custom structures for unique product, process & shelf life requirements

  • Lightweight structures to reduce material, enhance sustainability 

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