Premium Soft Finishes
Offering a cost-effective alternative to soft film laminations with superior customizability, Flair's Soft Touch finishes elevate perceived quality by end users to help brands establish premium positioning and stay competitive on the shelf.
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Cost savings over soft film laminations for long runs
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Full or partial finishes to expand creative control
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Compatible with Flair's full material portfolio
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Available in premade pouch or rollstock formats




Soft Touch Packaging
Evolved to meet modern packaging demands
The latest addition to Flair's Real Touch™ program of texturized packaging, Soft Touch offers matte finishes with ultra soft, velvety feel that deliver premium appeal for products on the shelf.

Services & Support
Our packaging specialists collaborate with you to customize solutions for your unique specifications.
Printing & Design
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Full or partial texture for glossy highlights, high clarity windows
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10-color flexo or gravure printing
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Full graphics support & services
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Texture consultations
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Adding texture to existing designs
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Technical Service & Development
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Vertically integrated for complete product development
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Custom laminations for unique product and processing requirements
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Lightweight structures to reduce material, enhance sustainability










